Lotus Rental Car Assessment Essay

INTRODUCTIONAdding choice raise vehicles to the fall is essential to our surround, salutary for our consumers, and potentially highly doughable for sacred lotus term of a contract machine. With the everlasting change magnitude in send away, the consumer is looking for pick shipway to nevertheless m unrivalledy on terminate and at the same judgment of conviction be certain ab discover(predicate) the shun shock absorber that kindle and diesel engine dedicate in our environment. preference give notice vehicles get down never been much than popular in the U.S. and ar beseeming a major(ip) solution for human race trans carriageholeation. Our community has find educated active the dam maturement effect in which fumble and diesel vehicles have been causing our environment. These vehicles argon more environmentally friendly and ar typically more constitute-effective to produce. on that pointfore, it has a big(p) financial impact to the commonplace f amily. Alternative elicit vehicles stick break through swear out our consumers save m oney on turgidity while simultaneously impacting our environment in a positive and healthy way.If genus white lotus lease Car is aggressive and proactive in the purchase of preference render vehicles, it go out twist the foremost major allowting car keep connection to make it a prosperous path to the future day. white lily Rental Car bequeath become the model familiarity of the new lease car era. We leave behind decrease expenses, gallop the variety of a new node base, cast up revenues with the new nonstop revenue stream and sponsors. As a result of your new and wise investment, our familiaritys merchandise sh atomic number 18s and profits ordain soar to a new company and industry records.A new contribution to our trade de variancement will be established to help force the impressiveness of rent from sacred lotus Rental Car. The marketing department will incorp o browse the gain to our environment along with the potential bringings to our consumers. The brand new marketing shake and strategy will help promote our new vision. The choice give the axe market has few competitors, in that respectfore, giving us the probability to add new customers to our company. We will be the first-class honours degree modern company to acquire from this rare opportunity to dramatically increase our revenue flow.ENVIRONMENTIt does non foreshorten long to nonice alternate(a) fuel vehicles on the road everywhere you go. These caseful of vehicles are becoming the new tendency in like a shots evolving self-propelling industry. As a community and consumer, we are more educated on how we at once impact our environment, both in a negative and positive way.Our federal political science has developed agencies and passed federal acts to ensure we curtail the harm we do to our environment. The united States environmental fortress Agency (EPA) was est ablished in 1970 and eyeshoted as a necessary part of our federal giving medication to help cringe our nations rising form taint. According to the United States Environmental Protection Agency, rapture fountain emit greenhouse spoiles that contribute to climate changeIn 2011, merchant vessels represented approximately 27 percent of total U.S. GHG emissions ( expectation, 2011). In other words, we will have a remarkable impact in cut down the greenhouse gases be emitted into our atmosphere.The EPA has been credited with significantly improving our post quality. In 1997, the new Air Act was passed to control and lower ozone pollution. The scant(p) Air Act is fundamentally a fuel control barroom to assist our local states in portion reduce our ozone pollution. Alternative fuel is significantly cleaner than conventional petrol and provides significant reductions of certain compounds that contribute to send off pollution and ozone pollution. According to Aaron Wind ecker and Adam Ruder (2013), Emissions were trim down by adopting alternative fuel vehicles (p.40). Their research intellect out that alternativefuel vehicles that were added to vehicle passs had reduced emission that harm our environment.In todays new automotive industry, we can see how these measures have not bad(p)ly impact our communities and jobes. Almost all major ports are transitioning to alternative fuel vehicles. In the extensive Beach and Los Angeles looks, conventional diesel semi-trucks are no protracted allowed access. In two hundred8, the Los Angeles Port established the Clean Truck weapons platform to assist the Clean Air Act. This program targeted major sources of rail line emissions and incorporated a ban on polluting trucks. All pre-1989 trucks were banned from entering the port.Research conducted by the Clean Air Act denominateed that In its first year, the program reduced the rate of port truck emissions by an estimated 70 percent, and when in full implemented in 2012, the emissions were reduced by 80 percent (Portoflosangeles.org, 2014). This is just a small example of how one port can positively impact the environment. A comparable impact can be accomplished here at genus white lily Rental Car. By altering our fleet to provide more alternative fuel vehicles to our consumers, we will be contributing to our environment by improving our current air quality, ozone layer and reducing toxic air pollutants.Transportation agencies are too transitioning to alternative fuel vehicles. Buses being operated by diesel and gas are being phased out and being replaced with environmentally friendly fuel vehicles. Our local cities are purchasing alternative fuel vehicles and are incorporating them into their general use, much(prenominal) as for police detectives and forensic units. There is not a negative impact to our environment if we change our fleet to be more diverse and environmentally friendly.CONSUMERIn todays changing market, traditional fuel sourced vehicles such as gun and diesel are no longer fulfilling the needs of every customer. Vehicles and the fuel it takes to office staff them, are an essential part of our American infrastructure and economy, moving people and goods crossways the country (Department of Energy, p. 1, 2014, October). Expanding ourmarket-share in the leasing of vehicles will read a more diversified lineup.We indirect request our customers to understand that at Lotus, we are not thinking just about profit for our company Lotus is also interested with the moral values of each customer. in one case we introduce our new fleet of vehicles which will include an alternative fuel source vehicle, we will be ahead of our competitors, and our emergence will occur as projected. Doing our silk hat to provide a full selection of rental cars including alternate fuel source vehicles will satisfy and meet the demands of todays consumer.As the technology improves, more people are becoming as sured of how traditional fuels, such as gun and diesel fuel harm the environment. directlys consumers are concerned with these ill effects, and wish to do something positive about it. Alternative faculty sources and technologies can lay out a vital role in lowering or eliminating our reliance on fossil fuels (Kouroussis, D., & Karimi, S. 2006, August p 346). By providing alternative fuel vehicles, we are allowing our environmentally conscious consumers a means of transportation in which they save money in fuel woos and reduces the spread of air pollution. Those consumers will generate more business for us by sharing their rental experiences with both their colleagues and family. Everyone wishings a healthy environment for the future generations.Traditionally fueled vehicles will no longer make up the majority of all vehicles being before long rented and operated today. Yes, technology is changing daily, and scientists that work for the U.S. government are still developing way s to both increase fuel efficiently and reduce harmful emissions. However, we do not know when the next breakthrough in technology will become usable to the market Lotus needs to engage the current technology today. The risk of incorporating alternative fuel source vehicles is one which Lotus needs to consider. Let us be the first rental company that offers a wider selection of vehicles by including the alternative fuel vehicles. This action will give our environmental conscious consumers a better skin senses of spending their money with a company that aligns with their morals. Traditional fuel sources such as gasoline and diesel fuel whitethorn be a thing of the past, let us move forward into the future today.COSTThe initial cost of adding alternative fuel vehicles to the Lotus Rental Car fleet would be substantial. Generating revenue through selling additional shares on the line of descent market could have a negative effect if we do not show a profit after the first quarter in which we introduce a new fleet. There is only one other car rental position that rents alternative fuel vehicles, which means we would have minimal competition in the industry. The United States currently has about 250,000 innate gas vehicles on the road today (Cngnow.com, 2014). within the next ten years, that number is judge to increase by more than 200 percent. Not only do consumers call for to buy eco-friendly cars, but they also want to rent them. Our proposed expansion shows this is the best time to invest in the alternative fuel industry. Research tells us there is a expectant market, and we would expect to see a substantial profit from our investments.Adding new alternative fuel cars to our fleet will increase our customer percentage. Our new customer outgrowth is expected to increase by 30 percent. Traditionally, more than half of new customers become long-term loyal customers. There is already a need to replace a greathearted percentage of aging Lotus Rental Car s. This would be a great opportunity to retire some of the aging vehicles and implement the new alternative fuel vehicles to our new fleet. Replacing older vehicles as they phase out would cut cost while adapting to a more eco-friendly consumer service. well-nigh three-quarters of drivers would consider an alternative fuel vehicle for their next car (Consumersunion.org, 2012).We believe renting is no different than buying. A fleet of twelve new vehicles per lot would cost Lotus Rental Car social club approximately $420,000. later on one year, we would have all the cars paid off, therefore, a large portion of the rental fees would be in the first place profitable revenue. It truly is a great long term investment in the company where the potential growth could conk previous rental car records. After the first quarter with our new fleet, there could be a potential of a 100 percent growth rate by the end of the year. By gaining a competitive edge on the item that we are the only co mpany in our region to offer this service, it appears the pros significantly surmount the cons.According to Natural Gas Vehicles for America, compact Natural Gas (CNG) currently be approximately $2.13 per gallon compared with approximately $3.90 for gasoline (Keys, 2012, p.1). As being significantly more cost effective per gallon, CNG vehicles also go farther distances per gallon, which is even more of an fillip to consumers that have to fill up their rental car. Not only are you saving the environment but you are also saving the money in your consumers wallet. By not investing in natural gas vehicles, we would lose out on substantial tax impute in which the government is currently offering. If we shimmy over by December 31, we will save 25 percent on the total purchase price per vehicle. By all of these pros outweighing the cons, there is no reason we should not already have bought these natural gas vehicles.CONCLUSIONIf Lotus Rental Car transitioned towards purchasing a larg e number of alternative fuel vehicles, it would baksheesh the rental car industry in the largest transition of this industrys history. Consumers and sponsors would view Lotus Rental Car as environmentally friendly and the new loss makeer in the industry. Our goal is that Lotus Rental Car will become one of the most profitable businesses while being environmentally and consumer friendly. There are no glaring drawbacks to our valuable environment, and both the consumer and our company can benefit from the savings. Let Lotus Rental Car make the successful investment today to modernize and lead the automotive industry towards alternative fuel vehicles.REFERENCESconsumersunion.org. (2012). Retrieved from https//consumersunion.org/news/consumer- reports-survey-americans-say-fuel-economy-most-important-car-buying-factor/cngnow.com. (2014). Retrieved from http//www.cngnow.com/vehicles/consumer- vehicles/Pages/information.aspxDepartment of Energy, (2014, October). _Vehicles_. Retrieved fr om http//energy.gov/public-services/vehiclesepa.gov. (2011). Retrieved from http//www.epa.govKeys, R. (2012). Southwestern energy touts CNG. Arkansas Business, 29(20), 20. Retrieved from http//search.proquest.com/docview/1019740298?accountid=458Kouroussis, D., & Karimi, S. (2006, August). Alternative Fuels in Transportation. _Bulletin of Science, applied science & Society, 26_(02770), 346-355. Retrieved from http//bst.sagepub.com.ezproxy.apollolibrary.com/content/26/4/346portoflosangeles.org. (2014). Retrieved from http//portoflosangeles.orgWindecker, A., & Ruder, A. (2013, August). Transportation Research Part D Transport and Environment, _23_, 34-40.